Choosing the Right shopping platform

Shopping platforms offer many ways to purchase the product through online transactions, credit cards, debit cards, Net banking, PayPal, and Cash on delivery. Online shopping has many advantages over the traditional way of shopping. Some of them are:

Benefits of online shopping


It is very convenient to be able to do all your shopping from one place. You don’t have to go anywhere else than going to open the online portal or website of the shopping store and done.
Cost Savings

Shopping online saves you the cost of driving to and between stores as well parking fees. You will also save time by avoiding standing in line, particularly around the holidays, when stores are very busy.


The internet provides sellers with unlimited shelf space, so they are more likely to offer a wider variety of products than they would in brick-and-mortar stores.

No Pressure

In a virtual or online store, there is no sales person hovering around you and pressuring you to purchase an item.
Easy Comparison: Shopping online eliminates the need to wander from store to store trying to compare prices. You can easily compare the prices of the product from different vendors and shippers, and you can choose from where you find it best suitable for you.

Time Saving

Offline shopping is a time-consuming process. You have to go to many stores to find the product you want and sometimes you do not find one, and then you have to go to one shop to other. Well, there is no such need in online shopping. You are just a few clicks away and done. No need to go anywhere. To make your online business a big hit, it is important to select the right Ecommerce solution. There are the number of options available online for the shopping platforms.

Choosing a shopping platform

Cost effective solution

The price of a solution is the main thing of concern for small businesses. You need to determine your budget first and then find out the options available on the Internet. Check whether there are any hidden fees that you should be aware of? What is the monthly fee? Or what is the cancellation fee? Just ask all the cost related queries and clear it the first end. These all questions were in my mind before setting up an online store.

Power of customization

Designing the store the way you want is everybody’s desire and is also one of the criteria for selecting the right e-commerce platform for your business. The store design must be eye appealing to attract customers to your store. So, my main purpose was to attract traffic to my online web store. For attracting them and designing the store according to your requirements means that you should have a customizing facility. Customization feature is offered by Goo2o Technologies in GMS store, and now I am managing my store very easily. It has become so simple to have control over my web store. Using inbuilt & customized templates, wallpapers and banners on my store, I can design my store effectively.

Promotional tools

If you are starting your business online, then it is very obvious that you will promote your store. Just having an online presence is not sufficient for your business success as many people are unaware of it due to which you will not be able to generate revenue at your store. So, there is a need to promote your store on various social networking platforms like Facebook, Twitter, Linkedin, etc. because people are more active on these sites.